Pan Africa Life Assurance Limited was created as a subsidiary of Pan Africa Insurance Holdings to tap into the largely under-developed life assurance market in Kenya. The Company traces its rich history to Pan Africa Insurance Holdings which started underwriting life business in March 1947. Today, Pan Africa Life's sixty one year heritage has stamped a significant footprint in the Kenyan market, with a branch presence in all the major towns throughout Kenya supported by a large agency force.

Pan Africa Life pioneered the introduction of Individual and Group Life products without the HIV/AIDS exclusion and was the first Company to offer life insurance without the necessity of a medical test, which underpins Pan Africa Life's anti-discriminatory policy. Pan Africa Life remains the only life insurer in Kenya with an entire portfolio of individual life business that pays all claims, irrespective of the cause of death, where death falls outside the prescribed waiting period.

The Company has a solid capital base, drawing experience and technical expertise from its strategic partnership with Sanlam Ltd, the second largest Financial Services Group in Africa.

Pan Africa Life was the first company to actively market and distribute unit-linked life assurance products in the Kenyan market. True to tradition, Pan Africa Life continues to show fresh thinking, as is evident with the launch of new life insurance products such as the Flexi range of products (FlexiSaver, FlexiEducator, FlexiAnnuity)

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