Our policy is to ensure that our social, economic and environmental responsibilities to our stakeholders remain integral to our business. We take seriously all feedback that we receive from our stakeholders and, where possible, maintain open dialogue to ensure that we fulfill the requirements outlined within this policy.
Our focus
To participate in projects aligned to our strategic direction and focus areas below.
- Education
- Contribute to key community issues including alleviation of poverty and HIV/AIDS
- To participate in initiatives towards enhancing the image and reputation of the industry through public education and awareness
During the year, the Group participated in various corporate social responsibility initiatives:
- Donation of blood to the Embu blood bank through the agency force in the Embu branch office
- Donation of blood to the Moi Teaching and Referral Hospital to assist victims of post election violence
- Contribution of Kshs 50, 000 to the Moi Teaching & Referral Hospital to support the hospital's capacity
- Donation of sports equipment and a trophy to Kabare Girls High School
- Visit to SOS Children's home in Buruburu and donation of foodstuff by the agency force in Nairobi Mega Branch
- Contribution of cash and clothes to victims of the post election skirmishes worth Kshs.108, 000
We have outlined the following criteria as a basis for the assessment of each request for sponsorship against the following guidelines:
- Conformity to company objectives/ brand values
- Extent of need
- Availability of funds
- Sustenance of project
- Impact on lives of target group
- Staff involvement
